The brand is a transmission from far away: sea-fog paper, deep-Atlantic ink, tussock green in supporting roles, and red reserved for what matters, like a signal flare or the island's famous lobster. Newsreader carries the tone of a ship's gazette; Source Code Pro logs coordinates and sailing dates. The postage-stamp numerals honor the island's other export.
Two recurring devices: the radio-signal divider, concentric arcs around a red carrier, fading into dashed static, and the perforated postage stamp as section numeral. The mark sets the volcano's cone and crater over the swell, one albatross above.